- Business planning tool
- FSBO program
- Expired Listings Program
- Single Property Websites
- Craigslist Marketing
- Database Marketing
To Your Success,
Underground Real Estate Marketing Society
Thursday, December 30, 2010
Business Plan 2011 - Ideas & Solutions
2010 is all but in the books. Have you made your business plan for 2011 yet? Do you need some ideas? Do you need a business planning tool? Leave a comment below with what you are interested in & we'll send you some ideas. Here are a few of the tools we have:
To Your Success,
Underground Real Estate Marketing Society
To Your Success,
Underground Real Estate Marketing Society
Monday, December 27, 2010
My Gift to You: A Great Listing Presentation - Clear, Concise & FREE!!
How many more listing appointments could you close on if you had a listing presentation that was concise, consistent & would tie in social marketing?
What if I told you it is available for FREE?!
Check out the attached video for more info.
Post a comment below & I'll send it to you!
Monday, December 20, 2010
Facebook Marketing for Advertising for Small Business
Creating and maintaining a Facebook Fan Page should be considered by even the smallest of businesses. 
Probably the first one is encouraging people to 'check in' when they enter your store, restaurant or 'hairdressing salon'. The first thing you should do is make sure your business is actually in Facebook Places.
When you arrive at your place of business, simply 'check in' using your (or your friends) smartphone.
Using the Facebook Mobile App, you'll be able to see a list of nearby places to check in to. Hopefully your place is on the list!
If it's not, then you can easily add a new place (your place).
Once that's done, pop some signage in the window, or at your counter encouraging and reminding people to check-in to your business.
This creates a viral effect through Facebook. All their friends will see a shared update that they've checked into your business!
So easy, but also remind people to like your Facebook Fan Page too. You might like to offer some kind of incentive, such as a free manicure or colour!
When people click the Ad, you can send them to a custom Fan Page Tab with a coupon which can redeemed for a discount or a value add.
As your fan base begins to grow something else becomes possible that's really quite cool.
Read this next bit carefully.
You can start to use Facebook Advertising to reach the friends of the people who like your Fan Page. That's seriously powerful, because you can also make sure you're only advertising to friends of 'fans' who are near your place of business, and not show ads to people who live overseas, etc.
By targeting your ads towards friends of your fan page means you're reaching exactly the people you want to reach. They're already seeing their friends checking into your business via regular wall posts, so they're starting to become aware of who you are (and hopefully what you offer).
Friends of Fans are perfect people to reach as they're more likely to respond to this form of 'word of mouth' marketing than anyone else. If their friends have endorsed your business by becoming fans, then they're much more likely to take your business seriously.
And remember, most people use Facebook with their phones!
Chris Thomas heads up Reseo, a search engine optimisation company which specialises in creating and maintaining Google AdWords campaigns and Search Engine Optimisation campaigns for a range of corporate clients.
If you're a service based business like a hairdresser, or a retailer with a local presence, there are some pretty cool marketing techniques you can employ using Facebook tools.
When you arrive at your place of business, simply 'check in' using your (or your friends) smartphone.
Using the Facebook Mobile App, you'll be able to see a list of nearby places to check in to. Hopefully your place is on the list!
If it's not, then you can easily add a new place (your place).
Once that's done, pop some signage in the window, or at your counter encouraging and reminding people to check-in to your business.
So easy, but also remind people to like your Facebook Fan Page too. You might like to offer some kind of incentive, such as a free manicure or colour!
When people click the Ad, you can send them to a custom Fan Page Tab with a coupon which can redeemed for a discount or a value add.
As your fan base begins to grow something else becomes possible that's really quite cool.
Read this next bit carefully.
You can start to use Facebook Advertising to reach the friends of the people who like your Fan Page. That's seriously powerful, because you can also make sure you're only advertising to friends of 'fans' who are near your place of business, and not show ads to people who live overseas, etc.
By targeting your ads towards friends of your fan page means you're reaching exactly the people you want to reach. They're already seeing their friends checking into your business via regular wall posts, so they're starting to become aware of who you are (and hopefully what you offer).
Friends of Fans are perfect people to reach as they're more likely to respond to this form of 'word of mouth' marketing than anyone else. If their friends have endorsed your business by becoming fans, then they're much more likely to take your business seriously.
And remember, most people use Facebook with their phones!
Chris Thomas heads up Reseo, a search engine optimisation company which specialises in creating and maintaining Google AdWords campaigns and Search Engine Optimisation campaigns for a range of corporate clients.
Monday, December 6, 2010
Facebook Marketing: How to Build Your List Using Facebook
Facebook Marketing: How to Build Your List Using Facebook
Facebook Marketing is in and how can you build your list using Facebook? With over 500 million users, Facebook is the Google of the present century. It is the hottest social networking site right now with twice the number of visits than any other social networking site beating Twitter, MySpace, and LinkedIn by huge margins.
Here is why you need to use Facebook. According to Facebook statistics -
a. More than 500 million active users.
b. People spend over 700 billion minutes per month on Facebook.
c. Average user is connected to 80 community pages, groups and events .
d. There are more than 150 million active users currently accessing Facebook through their mobile devices.
So, if you are not focusing your marketing efforts towards Facebook, you need to start doing it right now.
Build Lists with Facebook
If your online business includes building a list, then here are few steps for you to build your list using Facebook.
1. Create a Fan Page by clicking on “Pages >Create a page” in your home page.
2. Once you create a fan page with your website details – post your blog posts/ articles in the “Wall”.
3. Create a “Notes” tab and publish your Featured content/articles in this section.
4. Using FBML (Facebook Markup Language) you can create custom widgets for your fan pages. Now, using the FBML create a new “subscribe” widget where you can display your squeeze page.
Create Subscribe widget with FBML application
Here are the steps involved to set up a FBML application.
1. At the top of the Facebook page, search for ‘Static FBML’ in the search box and go to the application page.
2. Below the FBML picture on the left, click on the link that says ‘Add to my Page’; once you’ve clicked it a box will come up. Next to your page click the button ‘Add to Page’.
3. Go to your page.
4. On the left below your page picture click ‘Edit Page’.
5. Scroll down until you see ‘FBML – FBML’, click the link ‘Edit’ beneath that. Change the Box Title to something like ‘Subscribe’.
6. Use the below code to include your squeeze page.
Subscribe to my newsletter!
Your squeeze page code here
7. Click ‘Save Changes’ then go back to your page and click the ‘+’ button next to the ‘Boxes’ tab. And select the name of your FBML in the drop down menu.
8. Now click ‘Edit Page’, click ‘Edit’ under ‘Wall Settings’ and beside ‘Default Landing Tab For Everyone Else’ change it from Wall to the Name of your FBML tab.
You’re done! Now, everyone who visits your page sees your squeeze page in your “subscribe” tab.
Promotion:
1. Facebook Ads - To get started quickly, you can go for Facebook ads. You can start with a budget of $5 per day, test the ads for 10 days, analyze the traffic and make changes accordingly.
2. Contest – Encourage people to visit your page and subscribe to it by conducting a contest. Giveaway gifts like ipods, ipads and Amazon gift cards.
3. Create blog posts – about your Fanpage and the Contests. Make sure you have your automation and syndication tools in place so once you hit that publish button the Information goes viral!
4. Create a Press Release - to announce your new Fanpage, your contest, or promotional event. A well “SEO” done Press Release can hit Page One of Google!
5. Classified Ads - You can simply put up ads on Craiglist and get a FREE classified ad back to your fanpage.
Finally, keep your Fan page filled with good content, engage and educate your fans and have some fun!
Guest author Indu is an online marketer. If you want to learn how to get 0-1000 targeted visitors in just one week, sign up here to get her FREE guide, where she also listed her top 85 traffic sources. Read more articles by Indu, a star guest blogger here.
Facebook Marketing is in and how can you build your list using Facebook? With over 500 million users, Facebook is the Google of the present century. It is the hottest social networking site right now with twice the number of visits than any other social networking site beating Twitter, MySpace, and LinkedIn by huge margins.
Here is why you need to use Facebook. According to Facebook statistics -
a. More than 500 million active users.
b. People spend over 700 billion minutes per month on Facebook.
c. Average user is connected to 80 community pages, groups and events .
d. There are more than 150 million active users currently accessing Facebook through their mobile devices.
So, if you are not focusing your marketing efforts towards Facebook, you need to start doing it right now.
Build Lists with Facebook
If your online business includes building a list, then here are few steps for you to build your list using Facebook.
1. Create a Fan Page by clicking on “Pages >Create a page” in your home page.
2. Once you create a fan page with your website details – post your blog posts/ articles in the “Wall”.
3. Create a “Notes” tab and publish your Featured content/articles in this section.
4. Using FBML (Facebook Markup Language) you can create custom widgets for your fan pages. Now, using the FBML create a new “subscribe” widget where you can display your squeeze page.
Create Subscribe widget with FBML application
Here are the steps involved to set up a FBML application.
1. At the top of the Facebook page, search for ‘Static FBML’ in the search box and go to the application page.
2. Below the FBML picture on the left, click on the link that says ‘Add to my Page’; once you’ve clicked it a box will come up. Next to your page click the button ‘Add to Page’.
3. Go to your page.
4. On the left below your page picture click ‘Edit Page’.
5. Scroll down until you see ‘FBML – FBML’, click the link ‘Edit’ beneath that. Change the Box Title to something like ‘Subscribe’.
6. Use the below code to include your squeeze page.
Subscribe to my newsletter!
Your squeeze page code here
7. Click ‘Save Changes’ then go back to your page and click the ‘+’ button next to the ‘Boxes’ tab. And select the name of your FBML in the drop down menu.
8. Now click ‘Edit Page’, click ‘Edit’ under ‘Wall Settings’ and beside ‘Default Landing Tab For Everyone Else’ change it from Wall to the Name of your FBML tab.
You’re done! Now, everyone who visits your page sees your squeeze page in your “subscribe” tab.
Promotion:
1. Facebook Ads - To get started quickly, you can go for Facebook ads. You can start with a budget of $5 per day, test the ads for 10 days, analyze the traffic and make changes accordingly.
2. Contest – Encourage people to visit your page and subscribe to it by conducting a contest. Giveaway gifts like ipods, ipads and Amazon gift cards.
3. Create blog posts – about your Fanpage and the Contests. Make sure you have your automation and syndication tools in place so once you hit that publish button the Information goes viral!
4. Create a Press Release - to announce your new Fanpage, your contest, or promotional event. A well “SEO” done Press Release can hit Page One of Google!
5. Classified Ads - You can simply put up ads on Craiglist and get a FREE classified ad back to your fanpage.
Finally, keep your Fan page filled with good content, engage and educate your fans and have some fun!
Guest author Indu is an online marketer. If you want to learn how to get 0-1000 targeted visitors in just one week, sign up here to get her FREE guide, where she also listed her top 85 traffic sources. Read more articles by Indu, a star guest blogger here.
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